Topic: advertising agency
FCB Health is leveraging its Area 23 brand, combining the name and award-winning talent with its medical communications expertise at Hudson Global.
Healthcare agencies and drugmakers are honing their payer-marketing strategies, driven by the shift in prescribing power from doctors to payers.
CMI/Compas paper finds print media are still relevant for healthcare providers who read and trust medical print journals.
Studio Rx is launching as a creative hub inside the FCB Health network to deliver film, animation and experiential projects in pharma and healthcare.
Evoke Health is now just Evoke, thanks to a reorg that moved its sibling agencies under one brand umbrella to create a one-stop shop for clients.
Evoke Group has acquired Giant Creative Strategy, adding new geograhy and expertise in its aggressive growth strategy.
Ogilvy CommonHealth Worldwide recruited Samantha Dolin, an Evoke and Digitas ex, to head up creative in the region.
Chief creative at winning agency talks creativity that leaps the old “good enough for pharma” bar.
Intouch Solutions is rebranding as Intouch Group to reflect its broader organizational structure, ambitions and global presence.
The estimated $1 billion media account for GlaxoSmithKline Consumer Healthcare is in play again.