Topic: advertising agency
WPP plans to integrate three well-known health agencies into health practices at three of its core agency groups.
Publicis Groupe is looking to sell its healthcare sales organization Publicis Health Solutions, which handles contract sales reps and call centers.
FCB Health is looking to humanize data, formalizing that vision into its own distinct next generation big data agency named Solve(d).
GlaxoSmithKline awarded its estimated $1.5 billion media planning and buying account to Publicis Media after a five-month review.
McCann Health's new head of global GlaxoSmithKline work is a veteran agency wrangler of both pharma and consumer brands.
While most pharma companies use data to make marketing decisions, one healthcare agency data veteran says its often used only at the end of campaigns.
FCB Health is leveraging its Area 23 brand, combining the name and award-winning talent with its medical communications expertise at Hudson Global.
Healthcare agencies and drugmakers are honing their payer-marketing strategies, driven by the shift in prescribing power from doctors to payers.
CMI/Compas paper finds print media are still relevant for healthcare providers who read and trust medical print journals.
Studio Rx is launching as a creative hub inside the FCB Health network to deliver film, animation and experiential projects in pharma and healthcare.