Topic: advertising agency
Independent pharma and healthcare agency W2O Group bought 21GRAMS today in a deal that expands the parent group’s creative capabilities.
When it comes to marketing to doctors, numbers don't do the trick. It's emotional appeals that motivate physicians to act, a new report shows.
McCann Health has hired Tim Jones, award-winning creative, as executive creative director for its New York office.
GSK has awarded Publicis Media and its bespoke platformGSK more business, adding the former Pfizer Consumer Healthcare brands to its portfolio.
New York pharma and healthcare ad agency Neon parodies lackluster work in the industry to recruit innovative and unique pharma ad industry thinkers.
Klick Health has debuted its annual holiday video message for pharma clients and potential employees with a message about being kind.
Bayer’s consumer health division has boosted its advertising agency roster with the addition of Interpublic Group ad agency MullenLowe.
Klick Health has hired veteran brand strategist Carl Turner for a newly created role aimed at elevating the strategy function at the agency.
Pharma and healthcare agency Klick Health recently added a bumper crop of creative hires thanks to double-digit business boosts.
And the winner is Publicis Groupe. Novartis has selected the agency to handle its global media account under a newly created group, NovartisONE2.