Topic: advertising agency
In a first for pharma and healthcare agencies, McCann Health has hired a global creative chief directly from a large consumer agency.
Matt Eastwood, McCann Health’s new global chief creative officer, fills a role that's been vacant since July.
Physicians prefer simple and clear messages from pharma advertisers, according to a new survey, and even they are confused by some ads.
Klick Health debuts its annual holiday video with an imaginary launch of a new agency called Klickmas, the world’s first all-Christmas agency.
WPP plans to integrate three well-known health agencies into health practices at three of its core agency groups.
Publicis Groupe is looking to sell its healthcare sales organization Publicis Health Solutions, which handles contract sales reps and call centers.
FCB Health is looking to humanize data, formalizing that vision into its own distinct next generation big data agency named Solve(d).
GlaxoSmithKline awarded its estimated $1.5 billion media planning and buying account to Publicis Media after a five-month review.
McCann Health's new head of global GlaxoSmithKline work is a veteran agency wrangler of both pharma and consumer brands.
While most pharma companies use data to make marketing decisions, one healthcare agency data veteran says its often used only at the end of campaigns.