Topic: advertising agency
And the winner is Publicis Groupe. Novartis has selected the agency to handle its global media account under a newly created group, NovartisONE2.
McCann Health taps Hilary Gentile for new role as its first global chief strategy office.
The move to an outcomes model in pharma is real. However, how pharma companies will get there is much less clear.
Evoke is continuing to grow its talent with the hire of Jennifer O’Dwyer as its new president of North America.
Publicis Health Media aims to create a media marketplace for pharma and healthcare with an event styled on the traditional Upfront confabs for TV.
Klick Health's hiring spree continues with a new general manager from WPP and a new top media exec from MDC Partners.
McCann Health executives talk secrets of success after sweeping Cannes Lions Health award show.
A new YouTube reality series from Roche’s Genentech tackles the social and emotional issues of hemophilia.
BBH takes center stage at Cannes Lions Health next week with a consumer-to-pharma creative crossover pitch.
Havas Health & You network consolidates marketing under the newly created title of global chief marketing officer.