Topic: advertising agency
The Cannes Lions canceled its advertising creativity conference for 2020 after media reports that many large ad agencies planned to opt out.
While it’s important that drugmakers are working overtime to find therapies and develop vaccines, it’s not an open invitation to pile on messaging.
Cannes Lions Health postpones its annual June conference and awards and moves to October.
Evoke Kyne’s first global head of digital is Julie O’Donnell, who moves into the newly created position after serving as global digital strategist.
McCann Health hired its New York office chief creative to lead the creative direction at public health and social impact agency McCann Global Health.
Pharma and healthcare agencies permeated Ad Age’s annual evaluation of the best companies to work for in the ad and media industries.
Independent pharma and healthcare agency W2O Group bought 21GRAMS today in a deal that expands the parent group’s creative capabilities.
When it comes to marketing to doctors, numbers don't do the trick. It's emotional appeals that motivate physicians to act, a new report shows.
McCann Health has hired Tim Jones, award-winning creative, as executive creative director for its New York office.
GSK has awarded Publicis Media and its bespoke platformGSK more business, adding the former Pfizer Consumer Healthcare brands to its portfolio.