Topic: advertising agency
Will pharma learn to love Twitter now that it’s doubled its character limit to 280?
Publicis Health last week folded agency Publicis LifeBrands Medicus into Saatchi & Saatchi Wellness in a bid to create the next iteration of healthcare agencies.
Healthcare professional ad agency McCann Echo has named Jesse Johanson president in a move that looks to the veteran to continue growing the agency.
The new Havas Health & You is off to a solid start, especially considering the general downturn in the ad agency business for the first half of 2017.
In a Sanofi ad agency rejig, the WPP Group joins Publicis and Havas as creative and media agencies across the company's business units.
Cannes means creativity in the advertising world, but pharma is still sitting on the sidelines.
It’s a two-fer for McCann Health. The agency won Cannes Lions Health network advertising agency of the year for the second year in a row.
No one travels to an industry gathering without expectations, but at the Cannes Lions Health Festival, attendees set some pretty lofty goals.
As Lions Health wound down, the message was that ads aren’t enough. Agencies have to work with pharma to improve patient care.
Digital media giants will take to the south of France once again this weekend to woo pharma and healthcare marketers.