Topic: advertising agency
The estimated $1 billion media account for GlaxoSmithKline Consumer Healthcare is in play again.
Big Pink is going orange. That’s the brand color of its new parent U.S. pharma and healthcare agency, Precisioneffect.
McCann Health is corralling a brain trust of top scientists to serve pharma and healthcare with a core of 20 Ph.D.s and scientists.
Media agency Hearts & Science picked up Amgen’s estimated $350 million media account. The review included the retention of Amgen’s HCP business.
As drugs roll into increasingly competitive markets, FCB Health has launched its first stand-alone branding agency focused on health and wellness.
Emotion is a strong decision driver, especially in healthcare—so important, in fact, that Havas Health & You has launched a new agency to focus on it.
Syneos Health, created by the merger of inVentiv Health and INC Research, has combined its two large pharma and healthcare ad agencies under one name.
Healthcare and pharma agency McCann Health is once again bolstering its executive ranks, this time with a new chief creative officer position.
McCann Health tapped its first global chief digital officer, highlighting an increase in digital business from pharma clients.
Every year, Klick Health creates a clever push-the-creative-envelope holiday digital greeting for its family, friends and clients. This year’s video is its best showing yet.