Sun Pharmaceutical has struggled to meet FDA expectations for the manufacturing lines at its key launch plant in Halol, India. The struggles continue. …
Lions Health shared what worked, what campaigns they wish they had created and what they’ll take back home to talk about with their colleagues.
Some pharma marketers are delivering a more “Amazon-like” consumer experience by leveraging social networks to drive patient activation. See how.
Rather than cancer, treatments in immunology and rare genetic diseases have grabbed the limelight.
AMAG's female libido drug Vyleesi has just won FDA approval. But will it reach blockbuster state? Management and analysts have different opinions.
Roche’s Genentech new innovation targets cancer cells via video game to raise awareness of personalized medicine, tumor types and biomarker testing.
From advertising icon to pediatric cancer pal, the Aflac duck has transformed from a TV attention getter to a trusted friend for children with cancer.
Alexion is undergoing a major makeover by moving away from ultra-rare diseases, but it still has more to pursue in an effort to back up Soliris.
Unsatisfied with Bayer’s restructuring plan, one group of analysts is calling on executives to improve communication and consider a two-way split.
ICER has ruled that neither Novartis' $88,500 MS drug Mayzent nor J&J's $32,400 depression spray Spravato is cost effective.
Roche, Daiichi and AZ nab global first nods from Japan; Celgene hands back PD-1 to BeiGene; China offers incentive to generic makers.
