To learn why some people avoid doctors, AbbVie created a quiz-within-a-game and backed it with consumer media.

Mylan CEO Heather Bresch took the stage at Cannes Lions Health to talk about big creativity and the impact of smaller innovation.

Listening to gossip about Monday night’s awards, the chatter was about patient-first marketing, "data for good," tech tools and chatbots.

After reporting phase 2b results for FLU-v, SEEK Group CEO Gregory Stoloff said the program is ready for phase 3.

Allergan is in the middle of making some moves to revive its struggling shares. And the success of its pipeline could dictate its next moves, analysts say.…

Shiny statuettes and heart-tugging creative were the rule of the day as we followed pharma marketers and agency leaders into awards night.

Merck is seeking FDA approval to expand Gardasil 9's use in women and men ages 27 to 45.

Though the top prize eluded the field, 10 pharma companies racked up gold, silver or bronze Lions for their marketing and advertising efforts.