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Marketing

Fierce Madness Drug Name Tournament 2026—Round of 32 voting open

It’s time once again for Fierce Pharma Marketing’s annual #FierceMadness tournament, in which 64 newly minted drug names will go head to head.
Andrea Park Mar 20, 2026 3:00pm
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EyePoint sues Ocular for defamation in retina drug race

Mar 23, 2026 11:40am
AI is Transforming MLRbut Flexibility is What Will Make it Work

AI is Transforming MLR—but Flexibility is What Will Make it Work

Brought to you by ERMA Systems
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FDA flags seizure risk tied to common Parkinson's meds

Mar 23, 2026 11:39am
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Insmed plots key expansion for Arikayce on new data

Mar 23, 2026 11:21am
NVS

Novartis pledges nearly $480M to bolster China production, R&D

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Generic versions of Novo's semaglutide launch today in India

Mar 20, 2026 11:27am
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