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Marketing
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Bayer inks IPG deal to consolidate consumer health marketing
Bayer’s consumer health unit is integrating creative, production and media at a single agency to boost its buying power and leverage generative AI.
Nick Paul Taylor
Oct 1, 2025 8:30am
Acadia, e-therapeutics unveil rebrands
Oct 2, 2025 11:11am
Rising Stars: Carolyn Yee on enjoying the challenges of her work
Oct 1, 2025 6:00am
Novartis' BTK inhibitor wins FDA approval in chronic hives
Sep 30, 2025 6:40pm
Indivior to discontinue Opvee marketing after NY settlement
Sep 30, 2025 1:27pm
UPDATED: Pfizer offers US drug price concessions in MFN push
Sep 30, 2025 1:07pm
