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Pharma makes Cannes Lions comeback with 'brilliant basics'
Viatris won big at Cannes Lions with a Viagra ad that never says Viagra, breaking a years-long streak of wins by tech and device companies.
Zoey Becker
Jun 18, 2025 11:31am
Trump administration weighs crackdown on DTC drug advertising
Jun 18, 2025 11:12am
IPG Health's FCB Health, AREA 23 win Cannes agency awards
Jun 17, 2025 2:28pm
Shrinking budgets, rising targets squeeze drug marketers: survey
Jun 17, 2025 10:53am
Viatris, Biogen and Sanofi win awards at Cannes Pharma Lions
Jun 17, 2025 10:30am
2nd patient dies after Sarepta's DMD gene therapy Elevidys
Jun 16, 2025 10:58am