Marketing

Cannes Lions award
Marketing

Pharma makes Cannes Lions comeback with 'brilliant basics'

Viatris won big at Cannes Lions with a Viagra ad that never says Viagra, breaking a years-long streak of wins by tech and device companies.
Zoey Becker Jun 18, 2025 11:31am
President Donald Trump and HHS Secretary Robert F Kennedy Jr attend an event introducing a new Make America Healthy Again C

Trump administration weighs crackdown on DTC drug advertising

Jun 18, 2025 11:12am
Cannes Lions award

IPG Health's FCB Health, AREA 23 win Cannes agency awards

Jun 17, 2025 2:28pm
Person holding a sign saying Help from behind a stack of paperwork and boxes

Shrinking budgets, rising targets squeeze drug marketers: survey

Jun 17, 2025 10:53am
Cannes Lions award

Viatris, Biogen and Sanofi win awards at Cannes Pharma Lions

Jun 17, 2025 10:30am
Redbrick building with Sarepta name and logo

2nd patient dies after Sarepta's DMD gene therapy Elevidys

Jun 16, 2025 10:58am