From advertising icon to pediatric cancer pal, the Aflac duck has transformed from a TV attention getter to a trusted friend for children with cancer.

Alexion is undergoing a major makeover by moving away from ultra-rare diseases, but it still has more to pursue in an effort to back up Soliris.

Breztri Aerosphere, AZ's three-in-one COPD inhaler, just won its first global nod to rival GlaxoSmithKline's Trelegy Ellipta.

If marketing is a persuasion business, why can’t a room full of marketing experts figure out how to change skeptics’ minds about vaccines?

Could an overhauled marketing campaign featuring new pain data help sales of Ironwood and Allergan’s struggling GI drug Linzess?

As Lions Health wrapped up another year, attendees sifted their notes and pulled out a few common threads. Here are the ones we gathered.

Forget the charts and graphs. Lead with your heart. That’s the message from Attila Cansun, a chief marketing officer at the newly rebranded P&G Health.

GW Pharma created a virtual reality voyage to allow doctors to see for themselves its pharma-quality growing operations and process.