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Marketing
GSK runs first DTC ad for would-be asthma blockbuster Exdensur
GSK has launched the first TV spot for Exdensur, stepping up promotion of an asthma drug that the company is tipping to generate blockbuster sales.
Nick Paul Taylor
Jun 17, 2026 11:55am
'Familiarity' with oral Wegovy has triggered its quick uptake
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Stealth BioTherapeutics removes cloak to become Mighty
Jun 16, 2026 8:48am
PhRMA talks up the power of ‘Medicines First’ in new campaign
Jun 16, 2026 8:09am
DeepIntent gives Helix an AI twist to help marketers query data
Jun 16, 2026 5:28am
Merck's Welireg expands in kidney cancer with adjuvant nod
Jun 15, 2026 11:46am
