As the psoriatic arthritis field heats up, Novartis has added some new data to its Cosentyx label it hopes can stretch out the drug’s lead.
Pfizer's touching documentary film about patients living with cancer won praise and finalist status at the Cannes Lions Health.
To learn why some people avoid doctors, AbbVie created a quiz-within-a-game and backed it with consumer media.
Mylan CEO Heather Bresch took the stage at Cannes Lions Health to talk about big creativity and the impact of smaller innovation.
Listening to gossip about Monday night’s awards, the chatter was about patient-first marketing, "data for good," tech tools and chatbots.
Shiny statuettes and heart-tugging creative were the rule of the day as we followed pharma marketers and agency leaders into awards night.
Though the top prize eluded the field, 10 pharma companies racked up gold, silver or bronze Lions for their marketing and advertising efforts.
Another week, another dismal pharma trust and reputation poll. This time, the poll comes from the Reputation Institute.
Allergan is keeping the birth control questions coming—this time in a quiz format.
CANNES, France—Pharma keys in on opportunities to scout talent, show creative work and win awards at 2018 Cannes Lions Health.
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