McCann Health has fired its award-winning chief creative officer, Jeremy Perrott, after an unspecified complaint and investigation.
While support from drugmakers can be helpful for patients, sometimes support from fellow patients can be even more helpful. So Bayer is offering both.
With Johnson & Johnson's diabetes drug Invokana going up against two longtime rivals in China, the company is ramping things up.
Women put their own health on the back burner and don't have time to listen to health info, a new study says, making pharma's marketing job…
Johnson & Johnson immunology newcomer Tremfya is looking to follow in the footsteps of its big brother Stelara.
Tally another win for Bristol-Myers Squibb’s immunotherapy combination, this time in rare colon cancers.
Lilly Oncology’s marketing chief has some key words for pharma marketers: Don’t lead with data. Put patients’ insights at the forefront instead.
Chief creative at winning agency talks creativity that leaps the old “good enough for pharma” bar.
Based in Jordan, Hikma has substantial presence in the MENA region, which contributed 33% of its total revenue in 2017.
Eisai and Celgene veteran Michael Amoroso will take on the challenge of making Gilead's entrance into CAR-T cancer treatments a success.