Publicis Health Media has hired Ben Visich as its new senior vice president of product and solution design.
In this role, Visich will work within PHM’s so-called Product Lab to “develop new solutions and products for PHM’s clients, designed to anticipate evolution in the healthcare media landscape,” a company spokesperson told Fierce Pharma Marketing.
Visich comes back to the agency after several years leading acquisition teams for nutrition and wellness brands Tivity Health and Nutrisystem. He last worked at the Publicis group in 2019, when he was most recently group vice president.
This comes in the same month that PHM nabbed marketing veteran Jeff Fischer as its new executive vice president and head of content.
This also comes as Publicis launched a new and hard-hitting “Working With Cancer” campaign as it looks to destigmatize the disease in the workplace.
It’s a deeply personal campaign for the company as it comes nearly a year after Publicis’ CEO Arthur Sadoun was diagnosed with, and treated for, cancer.