Keyword: Publicis Health Media
2020 is shaping up to be a tipping point for pharma TV advertising with flatter-than-ever TV budgets and burgeoning digital spending.
It’s time for pharma marketers to look beyond TV, at least according to a new report from Publicis Media’s Zenith agency.
And the winner is Publicis Groupe. Novartis has selected the agency to handle its global media account under a newly created group, NovartisONE2.
Audio is seeing a resurgence as a media platform, and for pharma marketers, the growth presents new opportunities to build trust with patient audiences.
Content is more important than ever in pharma marketing, and GlaxoSmithKline is working to up its content game, an executive says.
Publicis Health's live pitchfest, with celeb judges and an audience of pharma and ad insiders, crowned a smart device as winner.
Publicis Health Media aims to create a media marketplace for pharma and healthcare with an event styled on the traditional Upfront confabs for TV.
GlaxoSmithKline awarded its estimated $1.5 billion media planning and buying account to Publicis Media after a five-month review.
Outcome Health tapped Publicis veteran Matt McNally to take the helm as it steers past a year of media and legal turmoil.
Publicis Health Media was named a best place to work for the second year in a row, jumping to No. 11 on the list of the 50 top advertising agencies, adtech firms and media companies ranked by Advertising Age.