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Marketing
Marketing
Evoke adopts new name and structure in simplification push
The change sees the marketing agency adopt the name of its parent company, becoming Inizio Evoke, in a push to try to simplify its brand once again.
Nick Paul Taylor
Jan 9, 2024 12:07pm
Pharma prioritizing insights into HCP needs, behavior in 2024
Nov 14, 2023 1:00am
Opportunities, challenges, and the unknown in pharma marketing
Oct 6, 2023 6:00am
Bristol Myers launches campaign focusing on psoriasis patients
Aug 8, 2023 12:35pm
Exiting stealth? Here’s what to consider for biotech marketing
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Pfizer hires 2 new agencies after review
May 22, 2023 9:15am