Marketing veteran Jeff Fischer joins Publicis Health Media

Jeff Fischer is joining Publicis Health Media as executive vice president and head of content.

PHM chose Fischer for his more than 20 years of innovation and his reputation as a client adviser. Fischer’s marketing experience spans verticals such as beauty, DTC and CPG. He also has in-depth knowledge of channels including social media, digital video, linear and influencer.  

“Jeff forges his branded content strategy with a careful eye on nascent cultural trends, carefully considering how best to connect with people so they experience something impactful and beneficial to their lives,” Andrea Palmer, Publicis Health Media president, told Fierce Pharma Marketing in an interview.

“This is so central to the change we hope to make at PHM; we want to drive healthcare marketing to a place that is more innovative, more impactful, and better able to move at the speed of evolving consumer and marketplace behaviors. Jeff’s appointment is one more step in our continual reimagination of media for health to drive better experiences along people’s unique health journeys.”

Fischer joins the PHM 2023 goal to create bespoke content for the agency’s clients to reach consumers and HCPs in culturally relevant ways. The firm also hopes to deepen its partnerships this year to enable greater speed to market for industry-leading content marketing programs.