Major healthcare marketing and communications group Omnicom Health Group is launching a rebrand as part of a program to run a “fresh, relevant and differentiating” network.
The changes coincide with the first anniversary of CEO Matt McNally's departure from Dentsu Health, where he served as president, according to an OHG press release.
The shake-up includes a new logo and design that “embodies their employees' sentiment of the organization’s culture” as well as shows the firm’s “global network’s ambition,” per the release.
OHG acknowledged that it did not previously have a defined and creative brand.
“We are telling a fresh story that lets the world know how Omnicom Health Group is leading with unexpected connections for uniquely powerful solutions and shaking up the healthcare marketing industry,” said McNally in the release.
McNally took over from Ed Wise, who held the CEO role since OHG's formation back in 2016 before his retirement.
“We see power in leveraging the multiple perspectives from across our fields of excellence for clients, as well as the patients, healthcare professionals and payers they serve,” McNally added. “The new OHG is one of inclusion, collaboration, and candid communication with the goal of fostering innovative impactful work across companies.”
The CEO said the new look of OHG is “uniquely powerful … together unstoppable” and that the “reorganization gives Omnicom Health Group the ability to do things other holding companies can’t, such as clinical trial management, advocacy and consulting research.”