GSK Consumer invites bids for media account—again by Beth Snyder Bulik Wednesday, May 9, 2018 The estimated $1 billion media account for GlaxoSmithKline Consumer Healthcare is in play again.
Outcome investors sue for fraud as advertisers press for answers by Beth Snyder Bulik Wednesday, November 8, 2017 Outcome Health investors sued for fraud Tuesday, weeks after whistleblower allegations threw the company into turmoil.
Lions takeaways: Beyond the ad, inspiration and what is pharma? by Beth Snyder Bulik, Tracy Staton Tuesday, June 20, 2017 What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”
Lions Health Day 2: Allergan, Facebook, AZ and a crystal ball by Tracy Staton, Beth Snyder Bulik Monday, June 19, 2017 As Lions Health wound down, the message was that ads aren’t enough. Agencies have to work with pharma to improve patient care.
