Keyword: digital marketing
The balance of spending in medical marketing has shifted from almost 90% directed at healthcare professionals 20 years ago, to just 70%.
Klick Health debuts its annual holiday video with an imaginary launch of a new agency called Klickmas, the world’s first all-Christmas agency.
Bristol-Myers Squibb is sponsoring a new digital series with ABC's "Good Morning America" co-anchor Robin Roberts, called “Thriver Thursdays.”
Older Americans with diabetes are more likely to be influenced by advertising than those who don't have the condition.
The "Patients Have Power" campaign, with partners including Eli Lilly and Johnson & Johnson, is hitting the streets in its second year.
While most pharma companies use data to make marketing decisions, one healthcare agency data veteran says its often used only at the end of campaigns.
A new Netflix black comedy series coming in September centers on a fictional pharma company trial gone wrong.
Pharma sales reps enjoy more respected and influential relationships with doctors in Japan than in other countries, according to a study from DRG Digital/Manhattan Research.
Women put their own health on the back burner and don't have time to listen to health info, a new study says, making pharma's marketing job especially difficult.