Keyword: digital marketing
Oncology drug sales reps can sharpen in-office visits with doctors with specific actions, says ZoomRx digital health consultancy's ongoing research.
Competition is fierce in the fast-growing specialty biologics field, and that means more and more brands are launching with mainstream DTC support.
When it comes to marketing to doctors, numbers don't do the trick. It's emotional appeals that motivate physicians to act, a new report shows.
Almost three-quarters of U.S. oncologists surveyed said pharma sales reps play an important role in their education about new drugs.
Should pharma brands connect patients to medications? If consumers had their way, they would, according to a new survey from Doctor.com.
FiercePharma sits down with digital marketing leaders to discuss this year's most innovative topics at Digital Pharma East.
Physicians are seeing fewer pharma sales reps than ever, which likely isn’t a surprise. But digital contact by reps isn’t taking up the slack.
Consumers think less of the pharma industry than ever before if a new poll is any indication.
Biohaven is urging patients and physicians to “Demand More” from acute migraine treatments. That’s the tagline of its just-launched awareness push.