Keyword: digital marketing
Women put their own health on the back burner and don't have time to listen to health info, a new study says, making pharma's marketing job especially difficult.
Dermira's nod for problem perspiration fighter Qbrexza hit as the company’s awareness push was already drawing in consumers.
Pharma and healthcare digital ad spending is on the rise. But it’s a slow go.
Intouch Solutions is rebranding as Intouch Group to reflect its broader organizational structure, ambitions and global presence.
Trust has hit a new low for pharma in Edelman’s annual Trust Barometer survey wth a 13-point drop from 51% to 38% in the U.S.
Social media can be scary. But Alimera Sciences is convinced that with fastidious prep—and plenty of it—pharma companies should have nothing to fear.
Doctors prefer pharma partners that produce credible digital content, says a survey ranking Bristol-Myers Squibb, Biogen and Celgene as most trusted.
Big Pink is going orange. That’s the brand color of its new parent U.S. pharma and healthcare agency, Precisioneffect.