Keyword: digital marketing
The "Patients Have Power" campaign, with partners including Eli Lilly and Johnson & Johnson, is hitting the streets in its second year.
While most pharma companies use data to make marketing decisions, one healthcare agency data veteran says its often used only at the end of campaigns.
A new Netflix black comedy series coming in September centers on a fictional pharma company trial gone wrong.
Pharma sales reps enjoy more respected and influential relationships with doctors in Japan than in other countries, according to a study from DRG Digital/Manhattan Research.
Women put their own health on the back burner and don't have time to listen to health info, a new study says, making pharma's marketing job especially difficult.
Dermira's nod for problem perspiration fighter Qbrexza hit as the company’s awareness push was already drawing in consumers.
Pharma and healthcare digital ad spending is on the rise. But it’s a slow go.
Intouch Solutions is rebranding as Intouch Group to reflect its broader organizational structure, ambitions and global presence.
Trust has hit a new low for pharma in Edelman’s annual Trust Barometer survey wth a 13-point drop from 51% to 38% in the U.S.