Keyword: digital marketing
Social media can be scary. But Alimera Sciences is convinced that with fastidious prep—and plenty of it—pharma companies should have nothing to fear.
Doctors prefer pharma partners that produce credible digital content, says a survey ranking Bristol-Myers Squibb, Biogen and Celgene as most trusted.
Big Pink is going orange. That’s the brand color of its new parent U.S. pharma and healthcare agency, Precisioneffect.
Pharma often partners with celebrities. But there's a new kind of digital celebrity out there that pharma has only begun to tap.
A new disease awareness campaign, sponsored by Acadia Pharmaceuticals, shines a light on the hallucinations and delusions that can affect half of people who have Parkinson’s disease.
When it comes to payer marketing, the people pharma want to reach are digital-savvy researchers who prefer to get info online, new research has found.
New research finds that presenting the entire list of side effects in DTC drug ads can actually “dilute” consumer comprehension of serious risks.
Finn is creating a platform where pharma clients can build on their emerging goals for corporate social responsibility.
Patient empowerment is a key theme in the emerging healthcare scene, and a new campaign this week looks to encourage patient self-advocacy.