Keyword: digital marketing
Digital advertising is booming in pharma and healthcare, and it's expected to rise to $10 billion in 2020.
Indegene is aiming for more effective and efficient drug launches with its next-generation commercialization platform.
Level Ex debuted a new VR game where doctors can virtually perform cardio procedures, its latest app for docs and the pharmas that want to reach them.
Pharma digital communications have crossed a threshold with physicians, according to one annual study.
The balance of spending in medical marketing has shifted from almost 90% directed at healthcare professionals 20 years ago, to just 70%.
Klick Health debuts its annual holiday video with an imaginary launch of a new agency called Klickmas, the world’s first all-Christmas agency.
Bristol-Myers Squibb is sponsoring a new digital series with ABC's "Good Morning America" co-anchor Robin Roberts, called “Thriver Thursdays.”
Older Americans with diabetes are more likely to be influenced by advertising than those who don't have the condition.
The "Patients Have Power" campaign, with partners including Eli Lilly and Johnson & Johnson, is hitting the streets in its second year.
While most pharma companies use data to make marketing decisions, one healthcare agency data veteran says its often used only at the end of campaigns.