Keyword: digital marketing
A new disease awareness campaign, sponsored by Acadia Pharmaceuticals, shines a light on the hallucinations and delusions that can affect half of people who have Parkinson’s disease.
When it comes to payer marketing, the people pharma want to reach are digital-savvy researchers who prefer to get info online, new research has found.
New research finds that presenting the entire list of side effects in DTC drug ads can actually “dilute” consumer comprehension of serious risks.
Finn is creating a platform where pharma clients can build on their emerging goals for corporate social responsibility.
Patient empowerment is a key theme in the emerging healthcare scene, and a new campaign this week looks to encourage patient self-advocacy.
Use of medical science liaisons—who tend to be doctors and pharmacologists with advanced degrees—is on the rise in pharma marketing.
Look who’s talking—to voice assistants. Physicians are increasingly adopting the hands-free, time-saving tools.
Facebook is the social media platform most pharma marketers plan to use in the next two years, followed by YouTube, LinkedIn and Twitter.
Tell physicians something they don’t know. That’s one of the key messages that came from the ePharma Physicians annual study.
It’s all about personalization on Pandora, and pharma marketers are turning to music streamer Pandora for a similar kind of ad targeting.