branding

Marketing

AI care partner Heidi touts positive side effects in campaign

Heidi, along with creative firm Cocogun and media agency TRG, launched a new campaign that positions its AI tool as a dose of "relief, on repeat."

Zoey Becker Jul 7, 2026 6:00am

An image from BMS Wont Lose campaign showing a soccer player looking into the camera

BMS ties science to soccer in World Cup campaign

May 4, 2026 9:35am

Olixir rebrand

Omnicom brews Olixir from FCB Health, rebranding storied agency

Apr 16, 2026 8:01am

Fierce Madness 2026 hero image v3

Fierce Madness Drug Name Tournament 2026—Dawnzera takes the win

Apr 9, 2026 2:00am

A still from Eli Lillys 150 Years of Everything Else film showing children playing

Lilly kicks off anniversary campaign to catch Final Four crowd

Apr 6, 2026 8:38am

cassava root new plant sunset

Filana leaves Cassava roots behind amid branch into epilepsy

Mar 10, 2026 11:05am