branding

white hawk bird flying
Marketing

Aadi takes flight with new moniker: Whitehawk Therapeutics

Fresh off a pivot from commercial pharma business to preclinical biotech, Aadi Bioscience has rebranded to better match its strategic reboot.
Andrea Park Mar 18, 2025 4:45pm
Eli Lilly Hands film breast cancer awareness

New Lilly ad encourages women to be hands-on with breast health

Feb 11, 2025 4:40pm
A compass pointing at brand on the dial

Biotech rebrands as Octavian, plans recovery from past setbacks

Feb 11, 2025 11:30am
arrow shift new direction rebrand

Havas Life London rises from rebrand with eye on health comms

Jan 27, 2025 9:35am
horse reins sharp turn

Aileron straps in for 2025 with a new name: Rein Therapeutics

Jan 16, 2025 9:05am
nametags naming branding

Letting go of Armgo: Biotech rebrands as RyCarma Therapeutics

Jan 7, 2025 3:20pm