branding

rebrand branding

Marketing

AchieveRx stubs out old identity for smoking cessation launch

Achieve Life Sciences has rebranded to align its name and stock ticker with its focus on helping people quit smoking and vaping.

Nick Paul Taylor Nov 10, 2026 8:04am

Genentech archival photos

Genentech opens its history books in 50 year anniversary doc

Oct 6, 2026 9:00am

The entrance of Asahi Kasei Corporations headquarters

Asahi Kasei wraps years of global dealmaking into a single brand

Oct 1, 2026 7:16am

AI care partner Heidi touts positive side effects in campaign

Jul 7, 2026 6:00am

An image from BMS Wont Lose campaign showing a soccer player looking into the camera

BMS ties science to soccer in World Cup campaign

May 4, 2026 9:35am

Olixir rebrand

Omnicom brews Olixir from FCB Health, rebranding storied agency

Apr 16, 2026 8:01am