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Pharma
Vaccines
Asia
Cell & Gene Therapy
Drug Delivery
Executives
Manufacturing
Facilities
Recalls
Warning Letters
Marketing
Special Reports
Fierce 50
Special Report
Awards Gala
Resources
Podcasts
Fierce Events
Industry Events
Webinars
Whitepapers
Survey
Events
Subscribe
Fierce Pharma
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Special report
: The Fierce 50 of 2024
Latuda
Marketing
Intra-Cellular winner of the Fierce Madness Drug Ad Tournament
Intra-Cellular’s 2022 commercial for its bipolar depression therapy Caplyta “Let in the Lyte” has been crowned this year’s winner.
Ben Adams
Mar 22, 2023 8:30am
Sanofi's Dupixent takes back TV ad spending crown from Rinvoq
Nov 3, 2022 12:25pm
Intra-Cellular's Caplyta gains label expansion with bipolar nod
Dec 20, 2021 4:45pm
November sees Sanofi-Regeneron dethroned as top TV ad spender
Dec 5, 2021 7:30pm
Regeneron and Novo Nordisk hold tight at top for TV ad spending
Nov 9, 2021 3:35pm
AbbVie and BMS lead pharma brand TV spending in October
Nov 13, 2020 8:37am
