In this week's episode of "The Top Line," we’re recapping and discussing the major trends from Digitial Pharma East, which took place in Philadelphia last week. The event brought together marketing experts from across the life sciences industry.
Fierce Pharma’s Andrea Park and Ben Adams talk about major trends from the event that came up in conversations, including the complicated current attitudes toward artificial intelligence in this space.
They also highlight some winners of the annual Fierce Pharma Marketing Awards, held on the final night of Digital Pharma East.
To learn more about the topics in this episode: