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Artificial Intelligence
Marketing
AI models lean on recommending promoted drugs: study
New research has found that AI models were likelier to recommend an advertised drug when promoted alongside a clinician’s question about treatment.
Ben Adams
Nov 12, 2026 7:45am
Eversana picks up London-based AI firm Estima Scientific
Oct 28, 2026 8:00am
Soon-Shiong backs rounds for Prolific Machines, Multiply Labs
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Real Chemistry adds MaestroHCP to conduct omnichannel campaigns
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Fierce Pharma Week: Top trends, campaigns and conversations
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Genentech CMO Zoë Lazarre uses AI as a 'digital backpack'
Sep 22, 2026 2:57pm
