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DTC advertising

Xocova COVID-19
Marketing

Shionogi starts omnichannel campaign for COVID-19 pill Xocova

Shionogi is working with The Bloc on a campaign to encourage people to contact their healthcare professional after being exposed to the virus.
Nick Paul Taylor Sep 15, 2026 9:00am
football tv advertising

Pharma brands dominated last NFL advertising season: report

Sep 2, 2026 8:00am
Gabriela Spanic in an Abbott ad for Cologuard Plus

Abbott taps telenovela star to take the drama out of cancer test

Aug 10, 2026 1:47pm
dupixent

Sanofi asked to change Dupixent ads after Galderma challenge

Aug 6, 2026 7:40am
FDA

Viatris runs into FDA roadblock over on-the-go inhaler claim

Jul 30, 2026 6:57am
Law Legal System Justice Crime concept Mallet Gavel Hammer and Scales on tabl

Novo escalates Lilly ad suit, plans bid to halt comparative ads

Jul 24, 2026 10:45am

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