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DTC advertising
Marketing
Vanda drives straight into FDA trouble with fast-paced Nereus ad
Vanda’s action-packed TV ad has irked the FDA, which accused the company of creating a misleading impression of the drug’s safety and effectiveness.
Nick Paul Taylor
Nov 5, 2026 2:33am
Sanofi tips Dupixent to reap rewards from Lilly’s Ebglyss ads
Nov 2, 2026 2:27am
Lilly fends off Novo’s legal bid to block GLP-1 marketing claims
Oct 27, 2026 10:06am
Sun rises on a new Leqselvi marketing era with first DTC ad
Oct 27, 2026 8:21am
How drugmakers can capitalize on the GLP-1 'consumer overlay'
Oct 7, 2026 10:00am
Shionogi starts omnichannel campaign for COVID-19 pill Xocova
Sep 15, 2026 9:00am
