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DTC advertising

Gabriela Spanic in an Abbott ad for Cologuard Plus
Marketing

Abbott taps telenovela star to take the drama out of cancer test

Abbott has enlisted telenovela star Gabriela Spanic to push the message that getting screened for colon cancer doesn’t have to be dramatic.
Nick Paul Taylor Aug 10, 2026 1:47pm
dupixent

Sanofi asked to change Dupixent ads after Galderma challenge

Aug 6, 2026 7:40am
FDA

Viatris runs into FDA roadblock over on-the-go inhaler claim

Jul 30, 2026 6:57am
Law Legal System Justice Crime concept Mallet Gavel Hammer and Scales on tabl

Novo escalates Lilly ad suit, plans bid to halt comparative ads

Jul 24, 2026 10:45am
Novo Nordisk Ozempic semaglutide

Novo accuses Lilly of running ‘false and misleading’ GLP-1 ads

Jul 21, 2026 9:18am
Tenpoint blurry vision DTC campaign

Tenpoint brings blurry vision hassles to life in new campaign

Jul 1, 2026 4:37pm

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