DTC advertising

Man holding remote control in dark room with TV and red and blue lights
Marketing

Eli Lilly, Novo Nordisk top AI citation share

AbbVie and J&J are the current big spenders when it comes to drug ads, but Lilly and Novo are appearing the most in AI citations organically.
Ben Adams Jun 22, 2026 8:07am
A shot from GSKs Carry On ad for Exdensur showing women walking toward the sea and the product logo

GSK runs first DTC ad for would-be asthma blockbuster Exdensur

Jun 17, 2026 11:55am
A shot from Bayers Nubeqa YouTube ad

Bayer earns FDA untitled letter for Nubeqa ad’s risk information

Apr 30, 2026 5:25am
US Soccer star Tyler Adams in Haleons campaign

Haleon scores branding goal with star-studded soccer offensive

Apr 28, 2026 10:15am
FDA

FDA seeks powers to bite back against misleading DTC drug ads

Apr 7, 2026 9:03am
Bayer Ludacris One A Day multivitamin campaign

Bayer signs Ludacris to One A Day multivitamin campaign

Mar 27, 2026 10:47am