Inspired Thinking Group (ITG) is broadening its marketing services as it expands outside of tech and into the world of life sciences using data-driven content creation.
The new ITG Health division is set to revolutionize life sciences, the firm said in a July 10 press release, by running an “automation-first approach.”
The firm said this will work via its use of of modern martech systems, including ITG’s own proprietary Storyteq platform, SalesForce Marketing Cloud, Adobe Experience Manager, SiteCore and others, to “achieve effective and efficient ways of working," according to the announcement.
The company already has Germany’s Bayer, GSK consumer spinoff Haleon and Big Pharma giant Johnson & Johnson on board.
ITG Health's aim is to deliver highly personalized customer experiences, increasing speed to market and automating content creation to reduce reliance on offshore creative production.
The team will be headed up by six industry veterans and led by Managing Partner Jase George and Head of Customer Strategy Gerhard Arnhofer, who have had stints at Merck & Co., Novartis, Bayer and BioNTech.
“I have never understood why an evidence-based industry such as Life Sciences is not doing evidence-based marketing,” said Arnhofer in the release.
“Data-driven content creation and automation are at the forefront of ITG Health, revolutionising the industry through technology and our experienced Life Sciences team to help marketers deliver personalised global campaigns faster than ever.”
George added that “the industry has previously been held back by costly content generation that was difficult to scale across supply chains effectively, but now our customers will be able to ramp up their marketing efforts in a more cost-effective way.”