Pfizer recruits football Hall of Famer Terry Bradshaw to talk pneumonia risks to baby boomers

Pfizer
Pfizer renews its fall awareness campaign targeting baby boomers about the risks of pneumococcal pneumonia. (Pfizer)

Former NFL star quarterback and septuagenarian Terry Bradshaw is reaching out to his fellow baby boomers about the risk of pneumococcal pneumonia in the latest installment of Pfizer’s ongoing awareness campaign.

Bradshaw, in his second year with the “All About Your Boom” effort targeting boomers age 65 and older, tackles his pretend bucket list in online videos. He’s playing a sports mascot, piloting a hot air balloon and skydiving, among other activities. The upshot is making sure he and his fellow boomers don’t get sidelined by pneumonia.

RELATED: Pfizer and singer Patti LaBelle 'prank' baby boomers in new pneumonia vaccine effort

Free Amazon Webinar

Performing end to end real-world evidence generation in the cloud with traceability and transparency- a Sanofi journey

In this webinar you will hear about Sanofi’s journey and experience in building an industrialized big data & analytics platform in the cloud that handles billions of rows of RWD data with complete data traceability, security, and supports both traditional and advanced analytics for day to day evidence generation (RWE).

Bradshaw “epitomizes what it means to be a Boomer and not wanting anything to stop him from doing the things he loves. At age 71, he is still so active—and we wanted someone who could deliver that message that pneumococcal pneumonia could stop you from doing the things you love—and in a fun and meaningful way," Jessica Smith, Pfizer's global director of media relations, said in an email interview.

The 65-plus crowd is important because there are a lot of them—51 million—and they're at increased risk for pneumococcal pneumonia. They're also 10 times more likely to be hospitalized if they do get it when compared with adults ages 18 to 49.

The unbranded campaign will roll out over the next few weeks in digital and social media, including on Pfizer and Bradshaw’s Facebook pages, culminating with World Pneumonia Day in November, Smith said.

RELATED: Pfizer touts latest next-gen pneumococcal data in infants amid race to market with Merck

Pfizer markets Prevnar 13—the world’s best-selling vaccine with $5.8 billion in sales last year—and is currently testing its next-gen version, which will cover 20 serotypes of the virus. Competition is also on the horizon, however, with Merck currently developing its own 15-strain pneumococcal vaccine.

For Bradshaw, it’s a second go as a pharma celebrity spokesperson. He repped Merck’s awareness campaign for shingles from 2014 through 2016, a job that included several TV spots.

Suggested Articles

Nearly four decades after it was approved, the FDA has ordered that heartburn drug Zantac and its generics be removed from the market.

In a non-randomized study in China, Avigan cleared virus after a median 4 days, significantly shorter than the 11 days observed for AbbVie's Kaletra.

Pfizer's 1.1-million-square-foot sterile injectables plant in Visakhapatnam has been criticized by the FDA for poor quality testing.