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Marketing
Abbott taps telenovela star to take the drama out of cancer test
Abbott has enlisted telenovela star Gabriela Spanic to push the message that getting screened for colon cancer doesn’t have to be dramatic.
Nick Paul Taylor
Aug 10, 2026 1:47pm
ARS passes the ball to Drew Brees in Neffy awareness campaign
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Revance taps dancer to choreograph social media for Botox rival
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BMS taps ‘SVU’ detective to investigate myeloma in new campaign
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Haleon scores branding goal with star-studded soccer offensive
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Bayer signs Ludacris to One A Day multivitamin campaign
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