Dermatology specialist Galderma is teaming up with the National Breast Cancer Foundation (NBCF) for Breast Cancer Awareness Month this October as it looks to deal with a forgotten element of breast cancer survivorship.
The “Facing Breast Cancer Together” campaign is not directly about breast cancer diagnosis or treatment but rather what Galderma said in a press release is one of the “significant causes of decreased quality of life in women with breast cancer,” namely, changes in physical appearance as a result of breast cancer treatment, which can include scarring.
So, “one of the key objectives to improve this is implementing a multidisciplinary therapeutic approach, including aesthetic treatments,” Galderma adds.
To this end, and in conjunction with Breast Cancer Awareness Month this October, Galderma, known for its robust marketing efforts, is spotlighting the personal stories of five breast cancer survivors who utilized its aesthetic products. These products include Restylane, which serves as an aesthetic filler for various skin areas, collagen therapy Sculptra and Dysport (abobotulinumtoxinA), a Botox alternative, all as part of the Facing Breast Cancer Together campaign.
The profiles of these five survivors will be featured this month across social channels, while Galderma is also pledging that for every new consumer who enrolls in the ASPIRE Galderma Awards in October, the company will donate $25 to NBCF, up to a total of $50,000.
“Alongside National Breast Cancer Foundation, Galderma will be honoring the nearly 3.8 million breast cancer survivors this month. This disease touches the lives of so many—it is not just the patient but their loved ones—children, partners, parents and friends - whose lives are impacted," said Carrie Caulkins, vice president, U.S. aesthetics marketing at Galderma.
“It is common for people facing breast cancer to feel isolated or not like themselves. Galderma is dedicated to empowering individuals to feel their best, especially those who have lost that sense of self. We are here to face breast cancer together—it is our hope that survivors can embrace our aesthetic products to help regain any lost confidence and feel like the best version of themselves."