There are “prevalent societal misconceptions and stereotypes” facing the aesthetics industry that must be addressed, according to a new survey out by Galderma, which markets Restylane, a product that can be used as an aesthetic filler for multiple skin areas.
In that survey, which was sent out to just shy of 10,000 people around the world at the start of the year, the Swiss dermatology specialist found 40% of respondents admitted they would “discourage others” from using facial injectables for wrinkles or other aesthetic reasons.
And a further 34% believed the results of such treatments “look fake and unnatural,” according to its research. But Galderma then showed the respondents images of people who had undergone filler treatments, and four out of five people “could not always identify those who had received filler,” according to the company's press release.
Galderma also found that 35% of people see fillers as creating “unrealistic beauty standards” while just over a quarter (26%) feel they can easily become addictive and 24% say they are an “extreme option.”
But Galderma said that feedback data it has from Restylane users show that 96% of people who used fillers felt their treatment “exceeded expectations,” and 95% of patients had “maintained or enhanced the naturalness of their facial expressions after treatment.”
Galderma said it wants the misconceptions around fillers to change for the better, which will of course also help boost use of its products.
“We believe in championing everybody’s right to pursue their own beauty ideals,” said Gerry Mühle, head of global business unit, aesthetics, at Galderma, in the release.
“Our research findings are shining a spotlight on some of the misconceptions people have about aesthetic treatments. In this way, we hope to better equip people to make the decision that is right for them, without worrying about external pressures and judgements.”
This also comes as Galderma has landed a Restylane product placement spot in the new action-comedy film "Mafia Mamma" co-starring Toni Collette and Monica Bellucci.