Keyword: McCann

Public health awareness met outdoor quiz in the award winner for best Out-of-Home campaign. “The Urban Eye Test” created outdoor stations in the chic Shoreditch area of London to encourage people to take a different kind of vision exam.

Beauty, creativity, cultural relevance and technology roll up together in the awareness award winner “Breath of Life” from GlaxoSmithKline and McCann Health.

Once considered neophytes in the hip and happening ad scene, pharma companies—some of them, at least—are breaking out with smart creative executions, innovative tools and tech-assisted novelties that go beyond standard pharma campaign fare. That’s evident in our first crop of award winners.