FCB Health creates new branding agency by Beth Snyder Bulik Wednesday, March 21, 2018 As drugs roll into increasingly competitive markets, FCB Health has launched its first stand-alone branding agency focused on health and wellness.
New rules for Cannes Lions Health could boost pharma by Beth Snyder Bulik Monday, March 5, 2018 Will pharma creativity get a push from Cannes Lions Health? The festival has drawn lines between the pharma and health and wellness categories.
Snapchat and pharma: Could 3-second ads work? by Beth Snyder Bulik Monday, January 8, 2018 The door to Snapchat—and its millennial and Gen Z audiences—may open a bit wider for pharma if rumors about unskippable video ads prove true.
Kim Kardashian's back on Instagram backing Diclegis by Beth Snyder Bulik Wednesday, April 19, 2017 Kim Kardashian is back on social media plugging for pharma. This time, the FDA might like her Instagram post better, but Instagram followers weren't so positive.
