Keyword: FCB Health

FCB Health is leveraging its Area 23 brand, combining the name and award-winning talent with its medical communications expertise at Hudson Global.

Studio Rx is launching as a creative hub inside the FCB Health network to deliver film, animation and experiential projects in pharma and healthcare.

Chief creative at winning agency talks creativity that leaps the old “good enough for pharma” bar.

Pharma entries for Cannes Lions Health honors are at a record low, but a bigger-than-ever group of drugmakers made the short list.

Cannes Lions Health has stocked its pharma and health & wellness juries, who'll sift entries in the two categories revamped for 2018.

As drugs roll into increasingly competitive markets, FCB Health has launched its first stand-alone branding agency focused on health and wellness.

Will pharma creativity get a push from Cannes Lions Health? The festival has drawn lines between the pharma and health and wellness categories.

The door to Snapchat—and its millennial and Gen Z audiences—may open a bit wider for pharma if rumors about unskippable video ads prove true.

Kim Kardashian is back on social media plugging for pharma. This time, the FDA might like her Instagram post better, but Instagram followers weren't so positive.