Keyword: digital marketing
Tell physicians something they don’t know. That’s one of the key messages that came from the ePharma Physicians annual study.
It’s all about personalization on Pandora, and pharma marketers are turning to music streamer Pandora for a similar kind of ad targeting.
Bringing a new oncology drug to market in the U.S. is expensive, but cost efficiencies can be wrought, especially with multiple indications.
Sage Therapeutics' disease-awareness campaign for postpartum depression, "PPD Silence Sucks,” has inspired plenty of vocal commentary.
Digital media giants will take to the south of France once again this weekend to woo pharma and healthcare marketers.
Enough with the online ads, pharma. That’s one of the key findings from Manhattan Research's annual "Taking the Pulse" study of physician technology use and attitudes.
When it comes to pharma, consumers still have trust issues. But the good news from Edelman’s 2017 Trust Barometer study is that things are improving.
Developer Red Hat has launched a free online tool to help pharma and healthcare companies estimate the true costs of mobile apps.
After years of pumping up its wellness content, Condé Nast has launched a new pharma-focused division to spur its reader-targeting powers and drive more custom branded content.
Endometriosis affects one in 10 women, but the fact that it's common doesn't mean it's quickly diagnosed—in fact, it can take up to a decade in some women. AbbVie, which is developing a treatment for endometriosis pain, has rolled out a campaign aiming to hasten that timeline.