Publicis executive Matt McNally takes on rebuilding as Outcome Health CEO

Outcome Health
Point-of-care marketer Outcome Health names new CEO, following appointment of four new board members last month. (Outcome Health)

As it navigates beyond a year of rough waters, point-of-care marketer Outcome Health has tapped Publicis veteran Matt McNally to take the helm as CEO.

Currently president and chief media officer at Publicis Health, McNally will fill the void created earlier this year by co-founder Rishi Shah, who stepped aside in a legal settlement with investors. Shah remains a director on Outcome’s board.

McNally will join Outcome officially on June 25. His appointment comes at a key juncture for the company, which is rebuilding after months of investor lawsuits, internal investigations and critical media reports.

Shah and co-founder Shradha Agarwal stepped aside from day-to-day management in January in a deal with investors who had sued over allegations of misconduct. That settlement included a $159 million payout from the co-founders and other investors to reduce Outcome's debt and build up its technology.

“Matt’s advertising experience has taught him firsthand the power of POC and reaching patients during the most special and critical moments of care,” COO Nandini Ramani in an internal message to the Outcome staff announcing McNally’s hire. “He has been familiar with Outcome Health for years as an agency partner, and he jumped at the opportunity to lead our company because he recognizes the monumental opportunity we are poised to seize.”

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Ramani, along with Outcome Chief Financial Officer Carlin Adrianopoli and General Counsel Seth Darmstadter, said McNally’s installation will have a stabilizing effect and help move the company forward. His hiring “means our operational momentum can now more fully expand into growing customer confidence, furthering our progress and helping us achieve our vision.”

They specifically mentioned McNally’s “pristine record of integrity within the healthcare advertising industry.” 

McNally oversees 700 employees at Publicis Health and has led the media divisions of Digitas Health LifeBrands and Razorfish Healthware since 2004. He will be based in the New York office of Outcome.