See, snap and fund: Johnson & Johnson Vision push for eye health to donate to charity for shared photos

Johnson & Johnson Vision HQ spotlight for eye health campaign
A spotlight shines over J&J Vision in Florida as part of its #spotlightsight campaign to raise eye health awareness and donate to several causes. (J&J)

Johnson & Johnson is shining a spotlight on vision care in a new campaign to bring attention to eye health around the world. The #spotlightsight push from J&J Vision is centered on World Sight Day on Oct. 11.

Along with social media and digital media, J&J will activate its “Donate a Photo” platform on behalf of the cause. For every photo shared through the app, J&J Vision will contribute $1 to two charities—the Himalayan Cataract Project and Sight for Kids—with photo posters able to choose which one. For its part, J&J has committed to provide 1,000 cataract procedures and 100,000 vision screenings for children.

RELATED: J&J revamps baby products and message to appeal to millennial moms

Free Daily Newsletter

Like this story? Subscribe to FiercePharma!

Biopharma is a fast-growing world where big ideas come along daily. Our subscribers rely on FiercePharma as their must-read source for the latest news, analysis and data on drugs and the companies that make them. Sign up today to get pharma news and updates delivered to your inbox and read on the go.

J&J launched the photo app in 2013 as a way to funnel donations, with efforts from women and children’s health to emergency relief, with more than 2 million photos shared for 107 causes.

Also as part of the effort, J&J Vision will shine actual spotlight beacons into the air from its offices in Santa Ana, California, and Jacksonville, Florida.

Jonathan Talamo, chief medical officer at J&J Vision, said the campaign aims to raise awareness about preventable blindness and the quality of life diminished by impaired eyesight. While eye health issues are generally well-known in the U.S., it is a much bigger health burden globally. Almost 285 million people face impaired vision with 80% of those cases preventable with treatment, he noted.

The debut of the Spotlight campaign comes months after the debut of J&J Vision’s umbrella website,, in May to connect the company’s portfolio of digital properties for consumers and eye care professionals.

RELATED: J&J chief’s pharma-tech vision is pretty, but it’s certainly not reality: experts

J&J Vision Care mainly focused on contact lenses for the past 30 years but began a concerted push into broader eye health in 2016. That growth was fueled by acquisitions in 2017, with three major purchases: Abbott Medical Optics, TearScience and Sightbox. J&J Vision, which reports into the company's medical devices unit, brought in revenue of more than $4.3 billion last year.

J&J’s beefed-up vision mission extends across its divisions, including pharma, as part of J&J's overall strategy of working across groups in its bid to offer differentiated capabilities and partnered solutions.

Suggested Articles

Alcon has many "mass and structural advantages" over "distant" follower Bausch, which spends a lot less on R&D, says one analyst.

The judge in a multistate case against opioid makers scoffed at their request for more time to review an estimate that they owe $480 billion in damages.

Indian drugmakers pick up U.S. generics scripts; Chi-Med files for Hong Kong listing; an explosion at a Qilu Pharma subsidiary kills 10.