Nimble Works launches sister healthcare tech agency with GE HealthCare, Clario already signed up

Nearly a decade after its founding, healthcare marketing agency Nimble Works is launching a new sister shop to serve clients that it sees at the “intersection of clinical and technological innovation.”

Known as Vital Works, this offshoot will be overseen by Lisa Reid, one of the founders of Nimble back in 2014, alongside agency veterans and managing partners Kristy Carabello and Sara Zaccheo.

The new agency hit the ground running with U.S. medtech giant GE HealthCare, contract research company Clario and sleep apnea device maker SomnoMed, among others, already clients for the agency.

“We started Nimble Works almost ten years ago and have been a trusted agency partner to healthcare and medtech clients, including Philips, Novartis, Amneal, DayTwo, and others,” said Reid in a release.

“As our roster of valued partners has grown, so too have the opportunities to bring our services to more clients in a competitive marketplace. We formed Vital Works as a separate agency to serve companies like GE HealthCare with smart, dedicated, and wholly separate teams, and the utmost respect for our client confidentiality."

Vital Works will also specialize in the “convergence of clinical and technical innovation, offering a unique and holistic perspective on healthcare and health technology,” the agency added in its release.