Burn Boot Camp, a boutique fitness franchise, joined with the Muscular Dystrophy Association (MDA) and 2023 MDA National Spokesperson Buffalo Bills running back Nyheim Hines to remind people that working out is a privilege, not a chore, with the seventh annual "Be Their Muscle" event.
Saturday, April 22, Burn Boot Camp’s more than 330 locations nationwide will host a workout with 100% of the proceeds going to MDA. This year’s fundraising goal is $1 million, and donations can be made at www.betheirmuscle.com throughout the month of April.
A little extra star power for the cause comes from Hines, who visited the Burn Boot Camp HQ to pledge his support for MDA through the NFL's “My Cause My Cleats” campaign. The cause is a personal one for Hines as well.
”I'm honored to raise awareness for the 'Be Their Muscle' campaign to support MDA's mission to empower people to live longer, more independent lives," said Hines in a press release.
"Watching my mother live with limb-girdle muscular dystrophy reminds me of how fortunate I am to be able to stay active, so I encourage everyone to come work out on April 22 to show my mother and the entire MDA community that they are surrounded by support. As I continue to say, 'Together we fight!’”
The Be Their Muscle campaign has raised more than $2 million for the MDA since it started in 2016. The MDA uses these funds for research including life-changing therapies across multiple neuromuscular diseases. There are currently 21 FDA-approved treatments for neuromuscular diseases with more expected this year. The MDA also funds care, advocacy and a free summer camp for kids ages 8-17 helping them learn life skills for dealing with neuromuscular diseases.
The MDA is a voluntary health organization for people living with muscular dystrophy, ALS and related neuromuscular diseases.