MikeWorldWide is launching a new healthcare venture named MWW Health, operating under the leadership of Matter Health's Ryan Lilly. This move aims to enhance the agency's healthcare services.
Lilly will assume the role of senior vice president and managing director for the healthcare venture, a newly established position within the company. This development follows his successful launch and development of Matter Health, the healthcare division of Matter Communications.
MWW Health will leverage MikeWorldWide's decades of experience and collaborate with a wide range of stakeholders, including providers, payers, health tech companies, pharmaceutical firms, biotech companies, medical device manufacturers, nonprofit organizations and consumer health and wellness brands. Current clients include Pycnogenol, Delta Dental, IntelyCare, CSL Behring, Cerebral and others.
“Ryan’s experience in leading clients across the healthcare sector, coupled with a deep mastery of technology, makes him uniquely qualified to lead our healthcare team and guide healthcare clients through this period of rapid transformation and complexity, connecting the dots between the science, regulatory factors, and the patient experience in a way that builds trust and reputation for the companies driving transformation of the industry,” said Michael Kempner, founder and CEO of MikeWorldWide, in a press release.
The new division will be fully integrated into the agency across all MikeWorldWide markets in the U.S. and U.K.
“Healthcare is in the midst of a true renaissance,” said Lilly in the press release. “It has never been more important for healthcare brands to be bold and bring fresh approaches to the market, or risk being left behind. As client partners let go of 'because we've always done it that way methodology,' they need to collaborate with specialized practitioners who can help them embrace today's complexity and pace of change with confidence.”