Klick Health has hired veteran brand strategist Carl Turner for a newly created role aimed at elevating the strategy function at the agency. As Klick’s first chief brand strategy officer, Turner will helm the agency’s existing brand strategy group and work to grow and evolve it.
“As we continue to evolve the marriage of activation, brand strategy, creative and medical it was something we really wanted to lean into," Glenn Zujew, Klick’s executive vice president of creative and medical, said. "The role of a chief was born out of knowing we needed this to be a prominent role in the organization and we wanted to elevate the craft, but it also became obvious with the level that Carl was at that this was a perfect fit.”
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Klick chose Turner after more than eight months of searching, Zujew said. He was most recently at Publicis Health’s Razorfish as managing partner and chief strategy officer and before that worked at Saatchi & Saatchi Wellness, Publicis Lifebrands, JWT, Commonground and Palio in a variety of brand strategy roles.
“All forms of strategy are really valued by our clients now and it’s about, 'how do you integrate those forms of strategy in ways that bring about new value for the client?' Our clients are clamoring for strategy,” Turner said.
He’s looking forward to working at the growing and entrepreneurial agency, which recorded double-digit growth last year and added new business in therapeutic areas including migraine, ADHD, women’s and men’s health and oncology.
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“One of the great advantages of working at Klick is the cross fertilization that happens between all the disciplines,” Turner said, adding that, “The ability to work in an entrepreneurial fashion and influence each other with new ways of thinking is where the excitement comes from.”