Evermed continues to expand its Netflix-style platform across healthcare via a new collaboration with the American College of Cardiology (ACC) called "ACC Anywhere."
ACC Anywhere offers on-demand, short-form, educational content aimed at healthcare professionals involved in cardiovascular care with a bespoke algorithm so that users are suggested content that is of interest as it looks to cut down on time wasted trying to find appropriate topics to consume.
Having worked with big-name pharmas such as Novartis, Amgen and Bristol Myers Squibb, to name a few, Evermed is now taking its platform to societies such as the ACC.
“At the end of the day, the end user—whether we work with a pharma company, device company, medical society or hospital — is a busy doctor who needs to stay up to date with the insanely-increasing amounts of medical knowledge. To do so they appreciate rich media content—more video, or audio podcasts in a short form delivered in a personalized Netflix-like way,” said Bozidar Jovicevic, CEO of Evermed.
This platform works well for the ACC as the society has more than 5,000 pieces of content from just the last two years—much of it coming out of conferences. As the ACC is one of the most trusted sources in cardiology, having this information readily available is a benefit to the field. It’s what Jovicevic refers to as, “personalized on-demand micro learning.”
Evermed’s content hubs can be standalone with its own URL or can be embedded into existing portals or websites. Integration usually takes 30 to 90 days to get everything up and running. Jovicevic says the contract with ACC was signed in December, and, by March, ACC Anywhere was launched. Similar to Netflix, there's a little helping the algorithm out with setting preferences, and, also like the streaming platform, users will receive email notifications bringing them back to the site when something in their interests is added.
“Since we started the company, when I visualize how we can help make the world a better place—as a co-founder I'm thinking of that constantly. I always envision the Earth and I imagine countries and I imagine doctors all around the countries through our technology accessing the latest and greatest medical education content,” Jovicevic said.