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Submit for the Fierce Pharma Marketing Awards - Deadline ends this Friday, July 3rd
Obesity
Marketing
Eli Lilly, Novo Nordisk top AI citation share
AbbVie and J&J are the current big spenders when it comes to drug ads, but Lilly and Novo are appearing the most in AI citations organically.
Ben Adams
Jun 22, 2026 8:07am
Novo Nordisk’s ‘optimistic’ CEO Doustdar sits down with Fierce
Jun 11, 2026 7:00am
Lilly yells ‘action’ on authentic patient portrayals at Tribeca
Jun 10, 2026 5:30pm
ADA: Novo's Wegovy pill crosses hefty 3M prescription threshold
Jun 8, 2026 11:38am
ADA: Amgen talks Repatha, GLP-1 hurdles as obesity plan advances
Jun 7, 2026 9:13pm
A patient-first shift in disease language and communication
Jun 3, 2026 11:35am
