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brand recognition

Generic drugs
Marketing

Generics face 'knowledge gap' against brand loyalty: GlobalData

Almost 40% of doctors surveyed said they’d stick with brand-name drugs if generics’ cost savings were taken out of the equation.
Andrea Park Apr 8, 2024 12:09pm
woman on staircase ringing a bell with a red mRNA strand around her

Moderna looks to the future with campaign and a flashy new ad

May 1, 2023 9:40am
bowel

Constipation prescription awareness remains low: report

Oct 4, 2022 3:10pm
Senior woman measuring blood glucose levels using smart phone to follow results

'The Top Line': Genentech diversity miss, diabetes brand recall

Aug 26, 2022 6:00am
Senior woman measuring blood glucose levels using smart phone to follow results

Diabetes brand awareness in the doldrums

Aug 12, 2022 9:00am

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