Patient needs go beyond their condition. Data can unlock these insights and create new ways for marketers to connect with them on a human level.

COVID-19’s destructive effects are well-documented, but an important aspect is its exacerbation of the world’s health divide.

Reaching diverse communities by highlighting diverse voices is the approach recommended by Craig Haines, Chief Revenue Officer at the healthcare consu

Learn how credibility builds trust and affects users’ perceptions of and engagement with health brands.

See how health brands can harness the power of empathy to fuel deeper connections with and better serve their audiences.

Creating a relevant online health user experience has its payoffs — for both the user and the brand. Here’s why.

Intent-driven audiences are inspired to make health-improving changes after a positive online experience. Find out what they’re driven to do.

Verywell uncovered four factors people want when searching for health information online. Learn what they are and how they make people feel better.

When it comes to online health information, user experience is a top metric to focus on—but why? Learn how good UX can make your brand more impactful.