Pharma’s yen for direct relationships with patients isn’t new. But as new tech puts those connections within reach, it also makes them more crucial.
Patient centricity may be a catchphrase, but with a new exec poached from Sanofi, Astellas is working to puts its money where its mouth is.
New production company Studio 2253 uses its patented ReelPatients system to identify and recruit real patients for pharma and healthcare clients.
Teva’s rebrand is taking another step forward with the debut of Life Effects, a website centered on patients living with different chronic conditions.
U.S. patient groups ranked pharma higher in patient-centricity, integrity and partnerships, a survey found. One U.S. company even won pricing kudos.
Pharma brands don’t matter nearly as much to consumers as results when it comes to new drugs, according to a new report.
WPP’s latest investment is all about patients. WPP Health & Wellness has partnered with The Mighty, an online community for patients and caregivers.
It’s time to move past patient centricity to social centricity, inVentiv Health and GSW said at Cannes Lions Health, where they offered a more holistic perspective.
Pharma has come a long way on patient centricity. Regulators, though? Not so much, Treato's CEO says.