Topic: inhaled medicines

FCB Health Real Inhalers campaign for BI

Professional: 'The Real Inhalers'

COPD patients are frustrated with their inhaling devices. But doctors don't necessarily know that. In this award-winning campaign in the professional category, Boehringer Ingelheim and FCB Health got doctors to look beyond the plastic and buttons to see that the patients using the devices are "The Real Inhalers."