In this executive interview, Rebecca Willumson, publisher of Fierce Pharma, speaks with Jose Ferreira, chief product officer at CMI Media Group, about how AI is actively reshaping pharmaceutical marketing. Ferreira explains how machine learning is already being applied across planning and activation, while generative AI supports insight development and problem-solving at the edges of the media process. Together, these tools are moving AI from theory into everyday practice.
Ferreira also discusses how AI is accelerating content creation through derivative assets, streamlining MLR review and helping brands get to market faster. He outlines an approach to omnichannel orchestration that enables consistent, relevant messaging across touchpoints, based on delivering the best possible experience for each customer.
The conversation closes with what separates brands that break through from those that add to the noise: hyper-personalization and delivering value in the moment. By pairing advanced technology with human judgment, Ferreira emphasizes that the most effective organizations focus on maximizing value in every interaction.
The editorial staff had no role in this post's creation.