Navigating the future of healthcare marketing: insights from EvolveMKD’s Megan Driscoll

In a recent video interview with Fierce, Megan Driscoll, founder of the PR and digital marketing agency EvolveMKD, offered sharp insights into the evolving world of healthcare and beauty marketing. With nearly a decade at the helm of her firm, Driscoll emphasized the growing demand for results-oriented marketing, moving beyond vanity metrics to focus on measurable outcomes and business impact. She also shared the importance of aligning with clients who value true partnership and transparency in evaluating success.

Driscoll delved into the nuanced world of influencer marketing, noting a rising trend: healthcare practitioners are becoming powerful voices in campaigns, bringing both authenticity and credibility. She also stressed the need for integrated campaigns and tailored messaging across channels—gone are the days of one-size-fits-all marketing. For more candid insights, practical strategies, and Driscoll’s take on what pharma and biotech companies should prioritize next, watch the full interview.