As digital advertising continues to evolve, Connected TV (CTV) and Over-the-Top (OTT) platforms remain essential for reaching audiences in more targeted and engaging ways.
The world of pharma marketing is no exception to this. In today’s industry, professionals are tasked with managing the use of digital mediums alongside traditional media channels to create a cohesive marketing strategy.
How can they do this successfully? We were joined live at Digital Pharma East by Sam Batchelor from MiQ to explore key insights and the innovative approaches driving success in this space.
“It’s all about cohesion,” explains the company’s Senior Product Manager, emphasizing that an omnichannel approach is essential for reaching audiences where it matters most. By tailoring messaging to different platforms, marketers can ensure relevance for diverse audiences and individuals alike.
Batchelor is also quizzed about the best practices for integrating digital and traditional media channels in pharma marketing campaigns, once again emphasizing the importance of starting with the audience.
“Who are you trying to reach? Any form of advertising will always start with that question,” he affirms.
Compliance is another key focus of the discussion, alongside the importance of measuring the success of CTV and OTT campaigns in driving improved healthcare outcomes. Batchelor shares insights on how to navigate these challenges and highlights some standout success stories from the industry.
To learn more, watch the full interview, recorded live at Digital Pharma East!