Pharmaceutical marketing is undergoing a fundamental shift as AI reshapes how patients and providers seek information. In this executive interview, Alex Mrazek of Perform Media explains why traditional high-intent channels like search are no longer enough.
With zero-click search becoming the norm, brands must ensure they show up across trusted content destinations that inform AI results. Mrazek shares how contextual alignment and diversified channel strategies help brands reach audiences at the right moment.
From direct-to-patient growth to building authority in an AI-driven ecosystem, this conversation offers practical insight into what separates brands that break through from those that add to the noise.
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