As AI becomes a primary source of health information, healthcare marketers face a new challenge: ensuring their brands appear in the answers consumers receive. In this conversation, Christine Maguire, chief business officer at Fullspan Health, discusses the launch of Fullspan Health, a unified platform designed to connect health information, provider search and patient engagement into a more seamless healthcare experience.
Maguire also introduces AIQ, a new solution, fueled by Healthline's 20 years of SEO expertise in healthcare, that helps pharmaceutical brands understand and improve their visibility across AI-powered search experiences. She explains why the industry is shifting from share of voice to share of answers and how trusted content can influence patient decision-making throughout the healthcare journey.
The discussion concludes with a look at trust in the digital health ecosystem, including Fullspan Health's clinically validated influencer network and its efforts to help consumers distinguish credentialed healthcare expertise from misinformation.