Join us for an exciting interview straight from Digital Pharma East 2024! Fierce Pharma’s Rebecca Willumson sits down with Chris Paquette, founder and CEO of DeepIntent, to delve into how advertising can become as prescriptive as the treatments it promotes.
Challenges: Paquette tackles the need for marketers to stand out in a crowded digital landscape while skillfully harnessing both first-party and external data sources.
Trends: He reveals the power of health intelligence, emphasizing how real-time data can drive personalized and impactful engagement strategies.
New skills: Paquette underscores the necessity for marketers to boost their data proficiency and foster collaboration with analytics teams to effectively leverage data-driven insights.
Curious about Paquette’s action plan to future-proof healthcare marketing? Don’t miss this insightful conversation.