Patients increasingly expect healthcare information to be delivered through conversational experiences. In this discussion, Kristen Vayda-Draitlein of Sanofi and Andrea Goudie of Veeva Ostro explore how AI-enabled brand websites are helping meet that demand while maintaining compliance. They explain how two-way interactions can provide immediate answers to patient questions, reveal unmet information needs and generate insights that traditional website analytics often miss.
The conversation highlights how real-world patient and provider questions are helping teams refine content strategies, identify educational gaps and respond more quickly to emerging needs. Rather than relying on assumptions about audience intent, brands can use conversational AI to understand exactly what users want to know and deliver more relevant information in real time.
Goudie also discusses how healthcare organizations can rethink personalization by allowing patients and healthcare professionals to guide their own journeys through direct questions. Together, the speakers examine how compliant AI can create more meaningful digital experiences while helping brands provide trusted, reliable information in an increasingly AI-driven healthcare landscape.
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