Emily Welker, Head of Pharma, DVP Health Media, highlighted Inmar Media's unique approach to pharmaceutical marketing. With over two decades of digital marketing experience and a decade in healthcare, Emily explained how Inmar bridges its long-standing healthcare expertise with cutting-edge MarTech solutions. From leveraging proprietary data sets across both retail and healthcare, to using AI for optimizing moments of engagement and creative personalization, the company is redefining how pharma connects with both providers and patients—without compromising on privacy or regulatory compliance.
The interview also explored the growing importance of dynamic personalization and data-driven strategy in reaching high-value patient populations, especially in a HIPAA-compliant way. Emily emphasized that while pharma has traditionally been slower to innovate due to strict compliance processes, Inmar’s AI tools and data stewardship help build trust and drive results. To hear more about how Inmar is navigating this complex landscape and what the future holds for pharma marketers, watch the full interview now.
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