9. GlaxoSmithKline

Total Ad Spend: $170.6 million
Television: $70.3 million
Magazine: $84.8 million
Other: $15.5 million

GlaxoSmithKline ($GSK) is counting on respiratory drugs to help get it through rough times and spent nearly 60% of its total advertising budget on the inhaler product Advair Diskus alone. It also backed up its fish-oil cholesterol pill Lovaza as a rival from Amarin hit the market.

In the spotlight

Advair Diskus, $99 million
Lovaza, $22.8 million
Jalyn, $14 million



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