5. Johnson & Johnson

Total: $257.8 million
TV: $229 million
Magazine: $28.4 million
Newspaper: $11,400
Radio: $6,800

Johnson & Johnson's ($JNJ) pharma division led the way in revenue growth last year, and DTC ad spending soared along with it, according to Nielsen data. Its almost $260 million spend in 2014 was an increase of more than 120% over its 2013 spending. Growthwise, J&J came in second only to Sumitomo which backed a major push for Latuda's bipolar depression indication.

Next-gen blood thinner Xarelto was one reason for the J&J spending leap. But J&J is another case of advertising across a broad portfolio. Spending across a wide range of prescription drugs--mainly on TV and in print--added up. From psoriasis treatment Stelara (with TV ads featuring model CariDee English) to anti-inflammatory Remicade to newer hep C treatment Olysio, the J&J advertising portfolio includes about 30 prescription medications.

Overall, J&J's pharmaceuticals garnered $32.4 billion last year, making pharma the biggest of its divisions and marking 15% global growth year over year.

For 2015, J&J's new Type 2 diabetes drug Invokana already has a TV campaign and will likely continue the ad push as competition heats up in that space.

For more:
J&J's Invokana fends off new SGLT2 rivals to hit $278M in Q1
Opdivo, Praluent and LCZ-696 top a launch crop poised for $27B in sales
J&J tops 2013 journal-ad ranks with millions in print support for Invokana, Xarelto
J&J faces big spending, big rivals for new diabetes drug Invokana

5. Johnson & Johnson

Suggested Articles

After showing Nucala could cut the rates of flares for hypereosinophilic syndrome, GSK is planning regulatory filings in 2020.

Mylan and Pfizer's Upjohn have a name for their pending merger: Viatris. Heard that before? So has Mylan, which owns a subsidiary with the same name.

Both IL-17A inhibitors have rolled out data showing they work in non-radiographic axial spondyloarthritis.