Sanofi hopes to make a splash with new meningitis vax initiative

Dara Torres

According to a new survey, more than two-thirds of mothers have little to no knowledge of the CDC's recommendations for preventing meningococcal meningitis. And if you're a meningitis vaccine maker like Sanofi ($SNY), that's a troubling statistic. With meningitis jab sales down 25% last quarter, the company is launching a tour with 12-time Olympic medalist swimmer and mother Dara Torres, who will swim 24 laps with local teens and mothers in cities across the U.S. to highlight a disease that can claim a life in as little as 24 hours. Story