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| An ice cream truck--Courtesy of nathanmac87, Creative Commons BY-SA 2.0 |
Health marketing agencies have been pulling out the stops to poach digital talent from their competitors, particularly the behemoths formed in recent mergers. As Medical Marketing & Media reports, agencies such as Klick Health and Intouch Solutions have parked ice cream trucks across the street from their larger rivals' offices, handed out T-shirts, and offered bigger referral bonuses to current employees. Report