Company Targeting the Medicare Stand-Alone Segment with 2012 Products, According to New Report from HealthLeaders-InterStudy
NASHVILLE--(BUSINESS WIRE)-- HealthLeaders-InterStudy, a leading provider of managed care market intelligence, reports that Coventry Health Care seeks to become a major player in the Medicare Part D business through its new slate of products for 2012. Two of the three new Coventry Medicare Part D products have no deductibles, a key differentiator that may attract large numbers of seniors, according to the National MCO Analyzer: Coventry.
Coventry is marketing a new suite of stand-alone Medicare Part D plans nationwide that use Walmart, Target and Walgreen’s pharmacies as its network.
“This network-based Part D Plan distinguishes itself with a zero copay for Tier 1 drugs,” said HealthLeaders-InterStudy Principal Analyst Paula Wade, who noted that the higher drug tiers have significant cost-sharing. “The product will likely appeal to seniors who want first-dollar coverage of generics, but are confident they won’t need drugs on the plan’s higher tiers.”
According to the report, Coventry can offer copay-free Tier 1 drugs by pricing Tiers 2, 3, 4, and 5 largely with coinsurance rather than copayments.
“If these new Medicare products are successful, they will drive up Coventry’s drug purchasing clout,” said Ms. Wade.
The National MCO Analyzer: Coventry will answer the following questions:
- How does Coventry's regional commercial footprint distinguish it from other national carriers?
- Where is the company growing/not growing/likely to expand?
- How does its Medicaid strategy tie in with its Commercial market strategy and the creation of the health exchanges?
You can view an abstract of this report here: http://hl-isy.com/Products-and-Services/National-MCO-Analyzer/MCO-Abstracts/2011/Coventry-Health-Care
About National MCO Analyzer
National MCO Analyzer is the account manager’s tool for in-depth analysis of national MCO strategies, opportunities and challenges. Profiling the country’s 14 largest managed care organizations, each series includes:
- Product mix and offerings
- Benefit reductions and cost sharing
- Focus on outcomes and integration of care
- Mergers, acquisitions and partnerships
About HealthLeaders-InterStudy
HealthLeaders-InterStudy, a Decision Resources Group company, is the authoritative source for managed care data, analysis and news. For more information, please visit www.HL-ISY.com.
About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.decisionresourcesgroup.com.
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HealthLeaders-InterStudy
Kristi Guillemette, 781-993-2618
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