About the podcast:
From the DPHARM Archives, this podcast was recorded at the September 2024 DPHARM conference. In this podcast, BMS presented how they specifically targeted the challenge of recruiting patients for clinical trials, aiming to make the process faster and easier. By bringing trials directly to patients, their ultimate objective was to significantly expedite patient enrollment. In this case example, they brought the audience through their new product model approach, for the organization's overarching goal of reducing the drug timeline from discovery to launch by three years.
For more information, and the 2025 DPHARM conference agenda, go to DPHARMconference.com.
Speakers
Tara Schultz
Associate Director, IT Product Owner Patient Recruitment
Bristol Myers Squibb
Chandeep Kaur
Product Designer, Patient & Site Engagement
Bristol Myers Squibb
This content was created by The Conference Forum staff. The Fierce editorial team did not contribute to this work.